Rural Entrepreneurship

What does entrepreneurship look like in rural Nebraska? In this episode of Nebraska Public Media’s “What If…,” host Mike Tobias explores the innovative spirit driving small-town communities across the state. From a student-run grocery store in tiny Cody to inspiring stories of agricultural innovation, youth entrepreneurship, and creative business ideas, this episode highlights how Nebraskans are building opportunities in unexpected places. Entrepreneurship leader and University of Nebraska-Lincoln business professor Lisa Tschauner joins the program to discuss the unique challenges and advantages of starting businesses in rural communities, supporting young entrepreneurs, and helping build Nebraska’s innovation ecosystem. A longtime educator, founder, and mentor, Tschauner shares practical advice and powerful stories from her work with entrepreneurs across the state. The episode also features “Innovator Insights,” short-form educational videos designed to inspire the next generation of creators and problem-solvers. Plus, viewers will hear original music created by Nebraska composers featured throughout the show. Whether you’re an entrepreneur, educator, student, or simply curious about the future of rural communities, this episode showcases the creativity and resilience shaping Nebraska’s future. #WhatIfNebraska #RuralEntrepreneurship #NebraskaInnovation #SmallTownBusiness #Entrepreneurship #NebraskaPublicMedia #Innovation #RuralAmerica #StartupStories #BusinessLeadership #UniversityofNebraska © 2026 Nebraska Public Media Foundation. All rights reserved. Learn more about the innovation, creativity and entrepreneurship across Nebraska by visiting https://NebraskaPublicMedia.org/WhatIf This video, “Rural Entrepreneurship” is a part of the 7th season of “What If…Nebraska”. FOLLOW US: YouTube: https://www.youtube.com/NebraskaPublicMedia Facebook: https://www.facebook.com/NebraskaPublicMedia X (Formerly Twitter): https://x.com/NebPublicMedia Instagram: https://instagram.com/NebraskaPublicMedia