Game Day's Economic Impact
Big Red Wrap-Up
Air Date: 10/02/2025
Join us for a behind‑the‑scenes look at Lincoln’s Haymarket on game day. In this special feature from Big Red Wrap‑Up, we explore what it takes to operate and thrive in the Haymarket: from the bustle of fans and local businesses to the strategies and stories that make game day an economic engine for downtown Lincoln.