Gifts of Stock
Your broker can assist you in making a gift of stock via a direct transfer to the NET Foundation for Television and the NET Foundation for Radio. Giving a gift of publicly traded stock that has increased in value and that you have owned for more than one year may provide greater tax benefits than giving cash.
Your charitable income tax deduction is equal to the fair market value of the stock, and you avoid paying the capital gains tax on any increase in the current value over the original cost of the stock. You may also save by not incurring brokerage fees because you are transferring ownership rather than selling the stock.
If you would like to support public media in Nebraska by donating stock, please inform the Nebraska Public Media of stock transfers in advance so that we can alert the fund manager of your incoming stock donation, properly acknowledge your gift and forward information regarding your tax deduction.
Nebraska Public Media Contact
Director, Major and Planned Giving
Nebraska Public Media's funds are managed by Union Bank. Donors must select which funds to deposit stock. To donate to both foundations requires two separate transfers:
- NET Foundation for Television: Account 6197
- NET Foundation for Radio: Account 7236
Union Bank will need the following information:
- The donor’s name
- The name of the brokerage (where the stock will be transferred from)
- How many shares in the transfer
- The name(s) of the securities
Union Bank Contact
Financial Representative: Sue Herman
Telephone Number: 402.323.1533
DTC Number: 2067
Agent Bank # or Institution #: 59527