Gifts of Stock
Did you know by donating stock that has appreciated for more than a year, you may actually be giving 20% more than if you sold the stock and then made a cash donation? Your broker can assist you in making a gift of stock via a direct transfer to the Nebraska Public Media Foundation.
Your charitable income tax deduction is equal to the fair market value of the stock, and you avoid paying the capital gains tax on any increase in the current value over the original cost of the stock. You may also save by not incurring brokerage fees because you are transferring ownership rather than selling the stock.
If you would like to support public media in Nebraska by donating stock, please inform Nebraska Public Media of stock transfers in advance so that we can alert the fund manager of your incoming stock donation, properly acknowledge your gift and forward information regarding your tax deduction.
Nebraska Public Media Contact
Director, Major and Planned Giving
Nebraska Public Media's funds are managed by Union Bank at the following account:
Nebraska Public Media Foundation (Account 6197)
Union Bank will need the following information:
- The donor’s name
- The name of the brokerage (where the stock will be transferred from)
- How many shares in the transfer
- The name(s) of the securities
Union Bank Contact
Financial Representative: Sue Herman
Telephone Number: 402.323.1533
DTC Number: 2067
Agent Bank # or Institution #: 59527