What you see and hear on Nebraska Public Media is different from other broadcast stations, and it's what sets us apart from other media.
While commercial TV and Radio stations rely on ratings, Nebraska Public Media works to provide every Nebraskan with programming and services that promote culture, education and citizenship. We measure our success in terms of impact.
Messaging on public television and radio is not a straight "spot" buy, and it's not "advertising." It is a powerful synergy of community engagements, corporate philanthropy, branding/market position and strategic partnership.
Join the organizations throughout Nebraska who have found that supporting Nebraska Public Media programs, educational resources and outreach is good business.
Let our team help you create a customized, multi-media marketing campaign that delivers.
Contact Your Representative Today
Questions about supporting us?
Learn more about Nebraska Public Media
Nebraska Public Media is a vital "piece" of your marketing campaign with unmatched benefits in comparison to other media.
By virtue of supporting Nebraska Public Media, the connection you build with our audience affords your business the “halo effect” - viewers and listeners assign the same level of trust and integrity to your business as they do PBS and NPR networks.
Plus, your sponsorship allows your business to benefit from the following:
- 75% of listeners have taken action in response to a public radio sponsorship message
- 76% of PBS viewers say that companies that sponsor PBS have a commitment to quality and excellence , and a commitment to education
- Majority of PBS audience (73%) still watch television in real time versus using a DVR or other device , and they watch more live television compared to all US households (64%) and over the air households (56%).
- 62% view PBS sponsors as industry leaders
- 66% of listeners prefer to purchase products and services from public radio sponsors
- PBS viewers are 38% more likely to watch shows that air on PBS with their full attention than they are to watch shows that air on the other networks they watch most often.
- 66% would switch from a product they typically buy, to a new product from a purpose-driven company
- Viewers of PBS News & Public Affairs are 81% more likely to be affiliated with a charitable organization
Each month, more than 1 million people watch, listen and click on Nebraska Public Media.
Winning the hearts of our viewers and listeners pays dividends for supporters through a highly engaged audience:
Business They own businesses and are decision-makers in professional careers
Education They prioritize education and lifelong learning
Economy With discretionary income, they have immense purchasing power
Arts Their passion for the arts translates into attendance, donations and creative work
Community They lead and participate in community initiatives
Government They work for the federal government and related positions in the private sector
Your message will be crafted to suit your marketing and public relation needs, while complying with FCC regulations (Section 399B) applicable to non-commercial stations. Spots must also adhere to PBS and NPR guidelines, as well as local Nebraska Public Media feel and tone.
- Describe your business
- Include your corporate logo, business location, website or toll free number
- Identify your products or services
- Feature an established slogan that identifies, but does not promote
- Express your corporate philosophy
- Contain video or animation
- Express your support of Nebraska Public Media and its programming
- Contain a call to action
- Provide price or value information
- Provide endorsements or inducement
- Use qualitative or comparative language such as efficient, luxury, economical, reliable, dependable, quality, or excellent.
Click below for further information on Television and Radio Sponsorship Guidelines:
Nebraska Public Media complements NPR programs with local news and information Nebraskans have come to know and rely on.
- Most listened-to news programs "Morning Edition" and "All Things Considered"
- Deeper thoughts on a news breaking topics with "On Point" and "The World".
- Local classical music of "Morning and Afternoon Concerts" and "Classics By Requests"
- "Friday Live", spotlighting community-based arts and performances
- Weekend fun with "Wait Wait... Don't Tell Me" and "Ask Me Another"
- Interviews and unusual insights with "Fresh Air"
Nebraska Public Media FM:
NPR and local news; classical music and entertainment programs
Nebraska Public Media HD-2:
NPR news and jazz at night
All Nebraska Public Media radio spots are :15 seconds in length and are read live on the air by our talented professionals.
Spots start with identifying funder preamble “Support for programming comes from…. “
Rates are based upon daypart selected.
News when you need it. Entertainment when you want it. Education when it counts.
Nebraska Public Media offers one-of-a-kind Television programming:
- Award-winning educational children’s programming including "Sesame Street", "Curious George" and "Daniel Tiger's Neighborhood"
- Local productions including "Backyard Farmer", "Big Red Wrap Up" and "Nebraska Stories"
- Unique documentaries including "Ken Burns: Country Music", "Beyond the Baton", "Nebraska Volleyball: Destination Omaha" and "Nebraska State Parks: Explore Your Parks; Discover Our Past"
- Nebraska School Activities Association (NSAA) High School Sports Championships
- Collegiate sports including Husker Volleyball, Husker and Creighton Baseball
- In-depth news coverage through "PBS NewsHour", "Washington Week" and "Frontline"
- Top PBS programs including "Masterpiece", "Antiques Roadshow", "Call the Midwife", and "Finding Your Roots"
- Wednesday Science night with "Nature" and "NOVA"
- Arts, Music and Culture through "Great Performances" and "Austin City Limits"
- Agriculture updates through Market-to-Market and Market Journal
- News and Politics including "Speaking of Nebraska" , Political Debates and Legislative coverage
All Nebraska Public Media Television spots are :30 seconds in length.
Rates are based upon daypart selected.
Free “basic” spot production included with all spots. This includes utilizing your company video or photos for content to create your message.
Creating a spot for usage on our network?
Click here for our Video Production Guidelines:
In addition to touching our audience through radio and television, Nebraska Public Media reaches thousands in Nebraska every day through netNebraska.org.
Digital options include:
- 300x250 (square)
- 728x90 (wide banner)
All digital opportunities are available run-of-site (CPM)
Nebraska Public Media uses Google Analytics to provide accurate metrics on impressions and click-throughs
All online creative and messaging must adhere to Corporate Support Guidelines
Accepted formats: GIF, JPG
Max File Size: 30K Standard
Radio Script Examples
Arts and Entertainment
“Support for programming comes from the 8th Annual Art Walk Aurora- where artists will be exhibiting their works and demonstrating their talents. The art walk will be outside on Aurora's historic courthouse square, Saturday September 18th from 10am to 4. More at, <Art walk aurora dot com>."
“Program support comes from DuTeau Subaru, offering new and preowned cars and SUV's, located at 2750 Jamie Lane, just North of 27th and Yankee Hill Road in Lincoln or at duteausubaru.com.”
"Support for programming comes from Cornerstone Bank, a family-owned bank, providing custom investments, trust and estate planning services since 1882, with 46 Central Nebraska locations. To learn more, cornerstoneconnect.com-- Cornerstone Bank . . Building Trust on a Solid Foundation."
“Support for programming comes from the Lincoln Airport- connecting area residents and businesses to the world. The Lincoln Airport expansion efforts include: updated infrastructure, two new gates, and full TSA PreCheck capability. To learn more, including the airport's economic impact, <next dot lincoln airport dot com>.”
“Support for programming comes from Chadron State College - helping students begin or finish a bachelor's or master's degree online. CSC "Start Advisors" can evaluate transcripts, and help with registration. <C-S-C dot edu>.”
“Support for programming comes from Pittenger & Anderson, a Nebraska-based fee-only investment advisor helping people navigate money-in-motion events, including retirement, inheritance, and the sale of a business. Online at pittand.com.”
“Support for programming comes from Mary Lanning Healthcare in Hastings, delivering inpatient and outpatient services throughout central Nebraska. Specialties include neurosurgery, cardiac and cancer care, wound care and many others. Mary Lanning clinics also provide personalized family care for all ages. Stories of care can be heard at, <mary lanning dot org>”
“Support for programming comes from Classic Garage Solutions of Lincoln. Installation teams arrive on-site to clean and organize garages. Installing shelving, custom cabinets, overhead storage racks, floor tiles and coatings. Consultations and information at, <garage solutions Lincoln dot com>.”
“Programming is made possible by Cline, Williams, Wright, Johnson & Oldfather, a law firm with offices in Lincoln, Omaha and Aurora Nebraska and Ft. Collins and Holyoke (holy-oak) Colorado - celebrating over 160 years of representing clients throughout Nebraska and the Midwest.”
“Support for programming comes from the Center for People in Need, providing food, diapers and educational opportunities to low-income families through the pandemic and beyond. The Center for People in Need is taking part in Give to Lincoln Day. To learn more, cfpin.org.”
"Support for programming comes from Anne Marie Frerichs (Frair ricks) with RE/MAX Concepts - helping individuals, families and businesses find their home in Lincoln. For current listings, virtual tours and consultations, 402-202-5414."
“Support for programming comes from David Clark Framing- providing customized, museum-grade conservation and framing services for 32 years. And offering a selection of mouldings from contemporary to traditional. Located in Lincoln's Williamsburg Village. <david clark framing dot com>.”
"Support for programming comes from Essex Communities- providing independent living rental communities for those fifty-five-plus. Residents are offered choices so they can live an active life that meets their needs. Locations include Bloomfield in Omaha, Carriage Glen in Lincoln, and The Regency in Kearney. <Essex communities dot com slash Nebraska.>"
“Support for programming comes from First-Plymouth Church in Lincoln. Offering Gospel music each Sunday morning in August at 10:30. Pastor Juan (wahn) Carlos Huertas (HWAIR tahs) will lead the congregation in a quest for justice, joy, inclusion and peace. More at first-plymouth-dot-org.”
State and Government
“Support for programming comes from the Department of Health and Human Services. It's now the turn of every Nebraskan to get the COVID-19 vaccine. Anyone in Nebraska 16 and older is eligible. Options to register for the vaccine include, <vaccinate dot NE dot gov>, pharmacies, or the local health district's web site. By vaccinating today, Nebraska will finish strong. “
Arts and Entertainment
State and Government
Have a story you think Nebraska Public Media might be interested in? Please email us with any story you'd like to submit for consideration.
We would love to hear from you!