Social Media is My Business

What does it take to turn social media into a business? In this episode of What If…, Nebraska Public Media explores the world of content creation, digital storytelling, and entrepreneurship with Omaha Guidebook creator Emily Kassmeier Rothe. Host Mike Tobias takes viewers behind the scenes of the creator economy — from viral videos and authentic branding to building a marketing business through social media. Emily shares how she transformed a fun side project into a thriving platform with tens of thousands of followers across Instagram, TikTok, and beyond. The episode also features the story of Noah Young and Shiloh Farm, where farming meets content marketing, plus a look at Innovator Insights, Nebraska Public Media’s educational series designed to inspire the next generation of entrepreneurs and creators. If you’ve ever wondered how creators grow audiences, monetize content, and build authentic brands online, this episode is for you. Featured topics: • Building a social media brand • Entrepreneurship and digital marketing • Content creator strategy • Omaha Guidebook and local storytelling • Authenticity in influencer marketing • Nebraska entrepreneurs and innovators • Behind-the-scenes TV production #WhatIfNebraska #NebraskaPublicMedia #OmahaGuidebook #Entrepreneurship #ContentCreator #SocialMediaMarketing © 2026 Nebraska Public Media Foundation. All rights reserved. Learn more about the innovation, creativity and entrepreneurship across Nebraska by visiting https://NebraskaPublicMedia.org/WhatIf This video, “Social is My Business” is a part of the 7th season of “What If…Nebraska”. FOLLOW US: YouTube: https://www.youtube.com/NebraskaPublicMedia Facebook: https://www.facebook.com/NebraskaPublicMedia X (Formerly Twitter): https://x.com/NebPublicMedia Instagram: https://instagram.com/NebraskaPublicMedia