Kool-aid, Oh Yeah!

Nebraska Stories

Air Date: 03/16/2023

From Hastings to the world, discover the truly sweet origin story of Nebraska’s official soft drink, Kool-Aid. Hastings entrepreneur Edwin Perkins invented the colorful drink in 1927 and then engineered an innovative marketing campaign that brought the beverage to the entire country, eventually becoming an international pop culture sensation with clothing, toys and action figures sporting the iconic Kool-Aid brand.

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Adam Baluch