The Good Life 2.0: Nebraska Rolls-Out Updated Marketing Campaign

Oct. 18, 2021, 5:19 p.m. ·

Governor Pete Ricketts
Nebraska Governor Pete Ricketts at an annoucement about the state's updated marketing campaign, "Come Home to the Good Life." (Photo from live stream)

The state of Nebraska is updating its “The Good Life is Calling” marketing campaign from a few years ago and will target younger people in big Midwestern cities. The campaign is aimed at telling Nebraska’s story to convince people and companies to move or do business here.

“It’s time for us to shift our narrative and share messages of the great opportunities in our state,” Nebraska Director of Economic Development Tony Goins said at a news briefing on Monday. “This campaign will allow us to tell people across the country and around the world that The Good Life will be a reality for them if they choose Nebraska.”

Governor Pete Ricketts said there’s a specific audience for the marketing campaign.

“We’re targeting it generally in major urban areas that are within 500 miles of Nebraska, so Minneapolis, Kansas City, Denver, Chicago, though we will also be testing it in places like Silicon Valley or Austin,” Ricketts said.

The campaign will cost about $10 million and will be paid for with federal Cares Act Money. It includes promotional videos for television and social media.