Animal rights organization PETA is planning to erect a billboard on the Colorado side of the Nebraska/Colorado border that will read, “Entering Nebraska, Home of Meathead Governor Ricketts!”.
In a statement, PETA President Ingrid Newkirk said the billboard is retaliation for the Governor’s recent proclamation of March 20th as “Meat on the Menu Day,” in the state.
Rickett’s proclamation was itself a response to the Governor of Colorado's proclamation of March 20th as “Meat Out Day,” in his state.
Amber Canavan is a senior campaigner for PETA and says the message is justified.
“The billboard may have been a bit on the snarky side,” she admits, “But I think we've got a good point here that for him to be coming out so strongly in response to a neighboring state simply declaring a ‘Meat Out Day’. It just seems a bit out of touch.”
When asked about PETA’s plans, Governor Ricketts fired back that the organization was the one that's out of touch.
“It just demonstrates that these anti-science, anti-animal agricultural groups don't understand how important lean meat is to a healthy diet,” said Ricketts, “What it means to our food security as a nation and certainly what it means to Nebraska.
With neither side budging on their positions, the beef between PETA and Governor Ricketts seems likely to continue.