Privacy Policy

Nebraska Public Media Privacy Policy
Effective Date: April 15, 2021

As a not-for-profit institution, our goal is to collect only the information about our users and their use of our services that will help us provide the best online experience possible and pursue our mission: To enrich lives and engage minds by connecting communities and celebrating Nebraska with services that educate and enlighten.

This Privacy Policy describes how we and service providers working on our behalf will use, share, and protect information that we collect from you online through and any other websites, applications, or online services that we operate and that link to this Privacy Policy (we’ll call these, our “Services”). This Privacy Policy applies only to the Services. Please read it carefully.

Like other non-profit organizations, we also track donation activity on an individual basis. Accordingly, if you choose to donate to Nebraska Public Media Foundation, or express interest in or request information about making donations, we may keep a record of these contacts that includes your name, contact information and other information about your donation or inquiry.


Nebraska Public Media cares about protecting the privacy of children. If you are a parent or guardian, we encourage you to become involved in your children's online experience, and to share your knowledge and experience with your young ones. Nebraska Public Media does not knowingly collect or store personally identifiable information about children under the age of 13. If you are under 13, please do not register for our Services or provide us with any contact or other information, including your name, postal address or email address. If you are between the ages of 13 and 18, you must obtain permission from your parent or guardian before registering for Services or otherwise sending any contact or other information to Nebraska Public Media.

Collection of Information through Technology

We, our service providers and vendors working on our behalf automatically collect certain information about your computer or device and your interactions with our services through access logs, cookies, pixel tags and other tracking technologies. Depending on which service you use and how you access them, the information collected or that you provide may include some or all the following types of information in order to register, access various content or features, submit photos and other content, directly contact us with questions or feedback, or access other features of the Services:

Contact information, such as name or e-mail address;
Username and password;
Date of birth;
Geolocation information;
Income level;
education level;
Other demographic information, such as city, state, and zip code;
Communications preferences;
Search queries;
Comments and other information posted through interactive online features; and Correspondence you send to us.

We also may collect certain information automatically when you use the Services, including:

Your browser type and operating system; the domain name of your internet service provider

Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area (e.g., your zip code);

Sites you visited before and after visiting our Services;

Pages you view, search terms you enter and links you click on within our Services;

Unique identifiers, including mobile device identification numbers that can identify the physical location of such devices in accordance with applicable law;

Information collected through cookies, web beacons, and other technologies;

Information about your interactions with video content, such as the type of content viewed, and information about your interactions with e-mail messages, such as the links clicked on and whether the messages were opened or forwarded; and

Standard server log information.

The make, model, carrier and unique device identifier for your mobile device, the unique advertising identifier (for example, the Apple IDFA (Identifier for Advertisers) or Google Advertising ID) that allows mobile applications running on your mobile device to gather data for purposes of serving targeted advertising or personalized or "interest-based" sponsorship credits, and other information about your computer or mobile device and its browser, operating system, settings and software.

Automobile make (for certain connected car platforms).

The dates, times, duration, and frequency of your interactions with our Services.

Your navigation path through our Services, including any "favorites" you select, and patterns in the paths you take.

A list of files you download, listen to, view, email, text or otherwise share and other content preferences.

The amount of time spent listening to or viewing media files or pages.

Watching and Listening data collected both when you download and/or stream audio, video or other media files. Data includes descriptions of the title, episodes, segments and sponsorship credits included in a podcast or other media file, time and date stamps for download and playback events (for example, when a file is downloaded and when playback of a particular segment or sponsorship credit starts, stops, is skipped or is paused), the mobile advertising identifier for your device (for example, the Apple IDFA or Google Advertising ID), session IDs and information about the device or platform used to download or play a particular file.

Any errors you encountered during your use of our services

Social Networking Services Sign-in and Sharing Tools

We may collect information about you from third-party sources. For example, we may receive information about you from third-party social media services when you choose to interact or connect with them through the Services.

Additionally, if you access third-party services, such as Facebook, Google, or Twitter, through the Services to login into the Services or to share information about your experience on the Services with others, these third-party services may be able to collect information about you, including information about your activity on the Services, and they may notify your connections on the third-party services about your use of the Services, in accordance with their own privacy policies.

If you use tools on our Services that allow you to share stories or other content with your friends and followers on an SNS such as Facebook, Twitter, Flipboard, or Google+, that action and any information you share may be used by the SNS according to its own privacy policy.

Third Party collection of information

Our Services also make use of third-party analytics, cookie data collection and linking services (collectively "Analytics Services"), including Google Universal Analytics, Google Analytics 4, Google Analytics Demographics and Interest Reporting, Remarketing with Google Analytics, and Google Ad Manager. These Analytics Services may use cookies, pixel tags, and other tracking and storage technologies to collect or receive information (not including your name or email address you share with Nebraska Public Media) from our Services and elsewhere on the Internet and use that information to analyze and measure our audience and target and evaluate the effectiveness of sponsorship credits.

For example, Nebraska Public Media and Analytics Services may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the Remarketing with Google Analytics and DoubleClick cookies) together to inform, optimize, and serve sponsorship credits based on your past interactions with our Services and other websites or services. In addition, we may use analytics data, including but not limited to, geographic, demographic, and interest reporting information to recognize and understand user preferences, make improvements, and for other operational purposes. An Analytics Service's ability to use and share analytics information is covered by that service's terms of use and privacy policy. To learn more about how Google uses data, visit

Authorized third-party service providers

We may share information with our third-party service providers to help us fulfill requests and perform various functions necessary to fully provide and improve the Services, including usage analytics, data processing, marketing, account management, customer support, email deployment, account sign-in services, payment processing, order fulfillment.

Nebraska Public Media prohibits the third-party developers of those applications from accessing, storing or sharing any such non-public information. However, please be aware that your use of the third-party application is otherwise subject to the third-party application's privacy policy, which we do not control and which may differ significantly from ours. Nebraska Public Media is not responsible for the privacy practices of any third-party application and we recommend that you familiarize yourself with the privacy policies of any third-party sites, applications, platforms, and services that you visit or access.

Third-Party Services, Content, and External Links

You may access third-party content through the Services and navigate to third-party sites and services from links on the Services. Whether the third-party content appears within our Services (such as in an embedded video player), or you leave our Services to view the content on another website, the third party is in control of and independently produces, maintains, and monitors the content and third-party sites. When you watch third-party content that is made available through the Services or navigate to such third-party sites, you become subject to the third party’s terms of use and privacy policies. You should review the privacy policies of these third-party sites for their policies and practices regarding the collection and use of your information as their policies may differ from ours. We do not accept any responsibility or liability for the privacy practices of third parties.

Use of Cookies, Web Beacons, and Other Technologies

We may use cookies, web beacons, pixels, and other similar technologies to collect information about your use of our Services. Cookies are small bits of information that are stored by a computer’s web browser. Web beacons are very small images or small pieces of data embedded in images, also known as "pixel tags," “GIFs,” or "clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from a computer or device.

We use these technologies, for example, to help us recognize your browser as a previous user and save and remember any preferences that may have been set; to help us customize the content shown while you use our Services; to provide you with content customized to your interests and to understand whether users read e-mail messages and click on links contained within those messages so that we can deliver relevant content and offers; and to help measure and research the effectiveness of our Services, interactive online content, features, and other communications.

We may allow third parties to place and read their own cookies, web beacons, and similar technologies to collect information through the Services. These third parties may collect information about a user’s online activities over time and across sites, services, and devices to, for example, perform traffic measurement, research, and analytics (including via surveys or questionnaires)

You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). Please note that you may need to take additional steps to refuse or disable some technologies. If you choose to refuse, disable, or delete these technologies, some of the functionality of our Services may no longer be available to you.

Some web browsers may transmit "do-not-track" signals to websites the user visits, although web browsers incorporate and activate this functionality in different ways, and it is not always clear whether users intend for these signals to be transmitted. Consequently, we currently do not take action in response to these signals.

By using the Services, you consent to our use of cookies and similar technologies.

How We Use Information

We generally use the information that we collect about you to:

Manage, administer and improve Nebraska Public Media services and to fulfill your requests for services and information;

Fulfill your Nebraska Public Media shop orders and other requests;

Offer you access to Nebraska Public Media tours and events;

Enable you to participate in interactive features;

Display content, sponsor information, and information about other PBS products and services that you may be interested in;

Customize the content displayed when you use the Services;

Conduct market analysis and related reporting;

Analyze use of the Services to understand and improve our service offerings, such as determining which pages are most popular, which browsers are most used, how long users spend on our Services, and which websites they come from;

Otherwise support the internal operations of our Services;

Help us measure and analyze user traffic and usage patterns and improve the quality and effectiveness of our content, features, sponsorship credits, and other communications.

Achieve any other purposes disclosed to you at the time we collect the information or pursuant to your consent.

We may aggregate your information with information about other users so that it no longer identifies and cannot reasonably be used to identify an individual person.

Wireless carriers and automobile manufacturers

Using processes we do not control, wireless carriers and automobile manufacturers also may collect precise user location data as well as user contact and other information from mobile versions of our Services. You should check the privacy policies of your wireless carriers and automobile manufacturers for additional information.

Legal purposes

We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, property, safety, and security of Nebraska Public Media, users, or the public.

With your consent

We otherwise may share your information with your consent.

We may share aggregated or anonymized information with third parties, including to help us develop content and services that we hope you will find of interest or to help these third parties develop their own products and service offerings.

Protection of Information

We have adopted reasonable technical, administrative, and physical procedures to help protect your information from loss, misuse, and alteration. Please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using our Services but we cannot ensure or warrant the security of any information you transmit to us.

We employ physical, electronic, and managerial safeguards in an effort to secure the information we collect. These safeguards vary based on the sensitivity of the information. Because no security system is impenetrable, however, we cannot guarantee the security of our databases or that information you supply will never be intercepted, accessed, or disclosed in a manner that is inconsistent with this Privacy Policy. Because most email and mobile transmissions are not encrypted, you should take special care in deciding what information you send to us via email, text messages, or other mobile transmissions.


In this notice, Nebraska Public Media is providing additional information and choices to California residents. We are providing this information voluntarily. The law that requires additional notice – the California Consumer Privacy Act of 2018 ("CCPA") – does not apply to non-profit entities like Nebraska Public Media.

We offer California residents the ability to make the requests listed below. However, in certain circumstances we may decline your request, including, but not limited to, circumstances where fulfilling a request may interfere with the exercise of freedom of speech or freedom of the press, journalistic activities, or other rights provided under other applicable laws. If we deny your request, we will communicate our decision to you. You will not be penalized for making a request.

Residents of the State of California may request a list of all third parties to whom we have disclosed certain information during the preceding year for the third parties' direct marketing purposes. If you are a California resident and want such a list, please send an e-mail to the address listed below. For all requests, you must put the statement "Your California Privacy Rights" in the subject matter of your request and include the name of the website or online service with respect to which you are requesting the information, as well as your name, street address, city, state, and zip code.

Changes to This Privacy Policy

We may revise this Privacy Policy, for example, to reflect changes in the law, our practices, or the features of the Services. These changes will be effective immediately upon posting. As a result, you should periodically review the Privacy Policy so that you are up to date on our most current policies and practices. By using the Services, you agree to the terms and conditions of this Privacy Policy, and, by continuing to use the Services after changes have been made, you agree to the changes. If you do not agree to these terms and conditions, please do not use this Site. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this policy at any time. Your continued use of and related properties shall mean that you have accepted those changes. If you have any questions or concerns, please contact us.

Contact information:


Nebraska Public Media
1800 N. 33rd Street
Lincoln, Nebraska 68503