For Immediate Release
Nebraska Public Media to Host “Market to Market” 50th Season Tour Event
LINCOLN, Neb. (March 3, 2025) – The agricultural television series “Market to Market” is celebrating 50 seasons and the longtime partnership between producer Iowa PBS and Nebraska Public Media.
In collaboration with Nebraska Public Media, the “Market to Market” team will host a live “MtoM” podcast discussion in the newly renovated Ron Hull Studio at Nebraska Public Media in Lincoln on Monday, March 31. Doors will open at 3 p.m. CT with a reception hosted by the “Market to Market” team.
“Market to Market” host Paul Yeager will lead a live, recorded discussion with market analyst Ross Baldwin. Fans of the series, agricultural professionals and community members are invited to watch, listen and participate. This special “Market to Market” event is free, but registration is requested at NebraskaPublicMedia.org/engage.
Nebraska Public Media began airing “Market to Market” in 1976 and was the first public television station outside Iowa to broadcast it. At the time, Iowa PBS sent a tape recording of each show to Lincoln on an express Greyhound bus.
The series has been a trusted source of agricultural news and analysis for five decades. Today, it airs on 21 public television stations across 16 states and is available online anytime at markettomarket.org.
Programming support for “Market to Market” is provided by Pioneer/Corteva Agriscience, Sukup Manufacturing, Steiner Tractor Parts, and Grinnell Mutual in Iowa as well as Nebraska Soybean Board, Sapp Bros., and Farm Credit Services in Nebraska.
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MEDIA CONTACT: Kim Rogers, 402-470-6512
About Nebraska Public Media
Nebraska Public Media has connected citizens with news, sports, education and entertainment since 1954. Providing global and compelling stories from PBS and NPR, the statewide public media network also produces award-winning local content. Its programs and services reach Nebraskans on television, radio, online, social media and mobile apps. Visit NebraskaPublicMedia.org for more information.
About Iowa PBS
As Iowa's only statewide television network, Iowa PBS’s mission to educate, inform, enrich and inspire Iowans guides its quality, noncommercial programming that tells Iowa's stories like no one else can. Four statewide, public channels offer programs of lasting value to Iowans, regardless of where they live or what they can afford: Iowa PBS .1, Iowa PBS KIDS .2, Iowa PBS WORLD .3 and Iowa PBS Create .4 on Channel 11, Des Moines; Channel 12, Iowa City; Channel 21, Fort Dodge; Channel 24, Mason City; Channel 27, Sioux City; Channel 32, Waterloo; Channel 32, Council Bluffs; Channel 36, Davenport; Channel 36, Red Oak. More information can be found at iowapbs.org.