Mission, Vision, Values


Our mission is to enrich lives and engage minds by connecting communities and celebrating Nebraska with services that educate and enlighten.


Connecting and empowering every Nebraskan.


  • Our highest value is service to others.
  • We strive for the highest degree of editorial integrity and independence.
  • We invite, honor and respond to all ideas.
  • We responsibly use and manage public and private resources.
  • We provide high-quality content and services.
  • We foster an inclusive environment that attracts, develops and retains a diverse, motivated and creative staff.
  • We address the needs of our diverse communities.
  • We pursue excellence in the application of techniques, procedures and technologies.